When founders of the Chilli Sauce Co. contacted me to help create a logo and label design for their new range of sauces, being a hot sauce fan, I jumped at the chance.

Using a selection of chillies ranging from the mild to the eye-watering, the focus had to be on the main ingredient but I wanted to create a design that captured the punchy flavour contained with each bottle.

After sketching out a number of ideas, I presented a direction I was happy with which was approved. I then moved of to the label design and illustrations which were also given the green light.