Since 2005, a group of friends from London and the surrounding areas have gathered together for a week of absolute madness on one of the many incredible ski resorts in the French Alps. After many years of off-piste action and apres-ski shenanigans, one of the founders, Alex, decided to make this group of intrepid adventurers official with their very own logo.

After speaking with Alex, it was clear he wanted to use the logo on clothing and equipment so I decided to keep the design as clean as possible so it could be easily recognised when the group were on the slopes.

Once I’d got the design down, I spoke to Alex, explained the rationale behind the concept and after a couple of tweaks, he was happy to go for it.