Owner Steve got in touch with me to ask if I could work him to freshen up their business with a new logo design, colour scheme and livery. Very clear with his brief, the objective was to improve brand awareness and engagement to help generate new business.

Being in London, an extremely populated and competitive area for the removals industry, meant the logo, colour scheme and livery had to command attention both while static and in transit.

During the discovery meeting, Steve mentioned that the majority of projects they undertake are office removals which required a lot of walking up and down stairs. After sketching out a few different concepts, I presented my preferred direction to him and after sharing with the family, was given the green light to progress.

Once the logo was finalised, the colour scheme and livery were signed off shortly after.