Looking to introduce her services to clients in more affluent areas, Ana got in touch with me to help her develop a logo that would not only reflect her style, but would create the desired brand perception.

I decided to focus my concept on the floor space each of her interiors is designed for and after a number of sketches, realised I could also integrate her initials into the design. With a bit of adjustment, I also made the overall shape of the logo into a diamond which as we know, provide a perception of value.

Happy to move forward with this idea, the design was finalised and signed off shortly after.