Forbes Property Solutions.

Brand refresh for a Brighton based building company.

Project Deliverables

Brand re-fresh
Responsive logo design
Business stationery design

Forbes Property Solutions are a Brighton based building company that have a reputation for precision and quality.

Refreshing the brand of a business with an already established reputation can be a challenge as there are often many things to consider such as brand recognition and awareness. Will clients/prospects still connect and engage with the business if you start meddling with an already familiar visual identity?

Fortunately for me, the extent of the FPS reputation became clear when I discovered that almost 100% of the leads received are referrals.

After speaking with business owner Adam to understand his wants, needs and aspirations for the business, I started working up a concept. Adam wanted a clean, understated logo that exemplified the reputation for precision and quality he’d worked so hard to achieve.

With this in mind I wanted to develop a versatile logo that included a brand mark which could be used in isolation across social media pages and various other brand touchpoints.