ESCRS.

The European Society of Cataract and Refractive Surgeons (ESCRS).

Project Deliverables

x2 Responsive logo Design
Marketing materials
Signage

ESCRS was founded in 1991 to promote education and research in the field of implant and refractive surgery and to advance and promote the study and practice of ophthalmology.

ESCRS has over 7,500 members from 130 countries world-wide.

This year, the ESCRS are hosting a networking event in Frankfurt called the ‘Winter Meeting’. Directed and briefed by MCI Group, I was asked to create two logos. The first for an ESCRS feature called ‘World Café’ and the second for a fun new initiative called ‘ESCRS Escape Room’ which would also be present at the event.

World Café logo

This logo had to sit cohesively within an existing suite of logos, remain recognisable as part of the ESCRS brand and represent the event feature itself.

Symbolic of any World Café, the coffee

Stylised eye using negative space

ESCRS Logo suite

Escape Room logo

The client was again happy for me to take the lead creatively on this design but had 2 requests which they wanted me to integrate into the design; 1. The shape of an eyeball and 2. A lock and key.